Does Google Value Keyword Meta Tags?
I remember when I was a beginner in website development and in SEO, I thought using good meta keyword can boost my website pages in google search ranking. This is the same query that comes in every mind who have just started their own website or who are beginners in SEO and website development.
The simple and one word answers is NO. Google does not use meta keyword for ranking your pages. Google completely removed it and they no longer utilize meta keyword tags in their algorithm for search rankings. But Instead of leaving it blank, you can put some keywords in the meta keyword tag will not harm your website in any way and some other search engines robots still using them for ranking and search optimization.
Many of Best WordPress plugins provide keyword option while you are creating your blog, so it’s ok you are providing some meta tag, but don’t assume that this make any change in google search result of your page. Google is smart enough to figure out what keywords and phrases have been used within the pages content, title and meta description.
Meta Keywords vs. Keywords in content
After reading this many of you are thinking, “But, I have heard somewhere that keywords are important, now should I ignore them?”
This is a HUGE point of confusion. The keywords meta tag – is a very specific portion of the page, and no longer impacts on SEO. Keywords and phrases within other areas of the page, in contrast, are highly important. Google and some other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used within the pages content, title and meta description. So only focus on your titles, descriptions, and on page content.
Is The Meta Keyword Tag Still Used By search engines? Does google use meta keyword for SEO?
What Google says about Meta Keyword Tags
Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.
Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
Q: Does this mean that Google ignores all meta tags?
A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets, as this screen shot shows:
Q: Does this mean that Google will always ignore the keywords meta tag?
A: It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.
Source: https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html
List of Meta tags that Google understands/uses
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
Here is the List of meta tag that google used for search and page ranking.
https://support.google.com/webmasters/answer/79812?hl=en
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